Tough economy? Apple wouldn’t know it. Around half of all U.S.
households own at least one Apple product, whether it’s an iPad, iPod or
Mac, according to a CNBC survey.
It’s estimated that some 55 million homes have at least one Apple
gadget, and one in 10 of the non-Apple households plans to purchase a
fruit-branded product in the next year.
The results on Apple’s penetration in U.S. homes are hardly
surprising. The company’s stock recently rose above $600 per share to reach record highs,
as over the past decade the company’s profits went from $65 million to
$33 billion. At the same time, Apple has sold tens of millions of iPods,
iPhones and iPads, dominating almost every market it has entered
(besides PCs, of course).
The
survey shows the main buyers of Apple gear tend to be male,
college-educated, younger and richer: 77 percent of those earning more
than $75,000 a year own at least one Apple product, compared with 28
percent of those making less than $30,000 per year. Age is not a barrier
though: 63 percent of respondents between 18 and 34 as well as those
between 35 to 49 called themselves Apple users, but the percentage goes
down to 50 when you look at those aged 50 to 64.
The biggest legion of Apple fans reside in the West, where 57 percent
of homes own around two Apple products, compared with 47 percent on
average in the rest of the country. People own the least Apple devices
in the South, the survey found. Also, regardless of political
inclinations, around 56 percent of both Republicans and Democrats own at
least one device with the fruit logo on it.
The survey however, does not say which devices the households own, as
Macs, iPads, iPods and iPhones are lumped together. The number of
people polled in the survey is also relatively low -- 836 Americans, and
the survey lacks context such as comparison figures with ownership of
PCs or Android devices. It had a margin of error of plus or minus 3.4
percentage points.
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